挑戰 | CHALLENGE
In Vietnam, Tiger Beer wanted to consolidate Tiger Beer as the men’s No.1 Beer.
鞏固TIGER BEER品牌形象男性啤酒領導第一品牌
品牌構想 | BRAND DIFFERENTIATION SOLUTION
Create a tiger manifesto that men in Vietnam can associate with. Research revealed the insight that men yearn for deeper masculine personality traits of being competitive, adventurous, and masculine.
新標語 | NEW BRANDING SLOGAN
THERE’S A TIGER IN ALL OF US
每個人的心中 都有老虎